I successfully managed the 15-day brand launch campaign for a brand on Instagram and LinkedIn. The goal was to introduce the rebrand, communicate its evolution, and drive engagement and sales. The strategy included a mix of storytelling posts, interactive content, and clear positioning of new offers. We focused on audience inclusion by sharing behind-the-scenes insights and leveraging user-generated content. The campaign resulted in increased engagement, heightened brand awareness, and a boost in inquiries about LBA’s services. The key success factors were clarity, consistency, and optimizing content for both platforms' algorithms.

I stay updated with social media trends and algorithm changes by following industry leaders like Social Media Examiner, Later, and HubSpot. I actively engage in social media forums, analyze platform updates, and test new features to understand their impact. I also follow influencers and subscribe to newsletters to stay ahead of emerging trends.

No, I do not have direct experience in influencer outreach and management. However, I have experience in social media engagement strategies, community building, and content marketing, which are essential skills for influencer collaborations