When I see something I want to save (usually a design tool or inspiration) I either save it on Instagram or screenshot it.

I would collaborate with Longtendo28 (his Instagram) because he is a Canadian student at Guelph University who knows A LOT of other influencers personally and he visited Mcmaster University, University of Toronto, Queen's University, etc. for a lot of huge student events. He is well known in Ontario and I have personally spoken to him when visiting U of Guelph. In terms of content I would do a POV type where we see the app in action using his humour and personal style of life. Students know him and because he has personally visited a lot of campuses, people will trust his recommendations.

I would use two techniques, starting first with recommending the app to professors, getting them to see the value in the way the app helps students and encouraging them to recommend the app to students. Students will trust their professors, especially when it comes from somebody well liked, and because our school works with small classes, the trust and relationship between student and professor is already established. Next, I would ask our student radio station to throw in a word about the app. Our radio station on campus is well known as they host events and are very present in the student community, so the trust and popularity is already there, making it an effective tactic in marketing an app. Also the students working in the radio station already have great communication skills, so you can relax knowing they know how to market the app well.