Interview Questions
Canadian Grace
Canadian Grace Retail Store Video Creator

If you were creating a short Instagram Reel or TikTok for Canadian Grace in-store, what specific shots or moments would you capture to make the video feel engaging and authentic?
Opening Shot (The Hook): Close-up of your hand sliding the product off the shelf in one smooth motion — gimbal low, pushing in. No talking yet, just the motion. Instantly visual.
Reaction Shot: Face cam, genuine first-look expression. Slightly tilted angle, natural lighting from store overhead. This is where you say your hook line, keep it one sentence.
Product Detail Shots: Extreme close-up of the label, texture, or packaging designSlow tilt up or down the product while rotating it in handIf it has a scent, film yourself actually smelling it, real reactions onlyThe "Show & Tell" Moment: Hold it naturally at chest height, talk to the camera like you're texting a friend a voice note. Loose, conversational, no script.Environmental Shots
(B-Roll): Wide shot of the aisle for context Cart drop, product landing in the cart from slightly aboveShelf full of product, rack focus pulling to your hand grabbing it
Closing Shot: Walking away, product in cart, camera stays on the shelf, or flip it, camera follows you out. No outro needed.Edit Style: Fast cuts, trending sound, minimal text overlay. Let the visuals and your energy carry it.
Canadian Grace
Canadian Grace Retail Store Video Creator

Have you previously created TikTok, Instagram Reels, or UGC-style content? If yes, please share examples or links.
https://www.instagram.com/reel/DVjC8DEjjVI/?igsh=eDRpajdxeHdmcjc1
"I filmed, setup and edited the whole thing, I am just not in it"
Canadian Grace
Canadian Grace Retail Store Video Creator

How would you film a natural “retail discovery” style video for Canadian Grace inside a store?
The Setup: No tripod. Handheld or gimbal only, it needs to feel like someone's friend is filming. You walk through the aisle, camera loosely following, maybe slightly behind your shoulder. The Hook: You stop, pick up the product, and your genuine reaction is the hook. Something like: "Wait, have you seen this yet?" Camera pushes in on the product. The Middle: You're not listing features, you're just talking to your friend. Flip it over, read something interesting off the label, smell it, react. Let the product speak through your curiosity, not a script. The Close: You put it in the cart. No hard sell. Maybe just: "Yeah, this is coming home with me." Filming Tips: Natural store lighting only flash or ring light kills authenticity Slight camera movement throughout, never fully still Capture 2-3 shelf angles as b-roll for the edit Vertical format, filmed on iPhone 15 for maximum authenticity The whole thing should feel like it accidentally went viral, not produced.


