Interview Questions
Robyn AI
Social Media Intern

What’s one brand or account that’s crushing TikTok/IG right now — and why?
One brand that’s absolutely crushing it on TikTok and Instagram right now is Glossier. Glossier’s content feels very real and approachable, often featuring everyday people rather than polished models, which builds trust and relatability. They actively engage with followers through comments, polls, and shares, fostering a loyal and interactive community.
Robyn AI
Social Media Intern

Can you SHARE/discuss a successful social media campaign you've worked on in the past and what made it effective?
In a past campaign focused on promoting a wellness brand targeting busy women aged 25-45, I led the creation of a multi-platform social media strategy centered around the theme “Self-Care Made Simple.”
Robyn AI
Social Media Intern

Let’s say you’re in charge of making Robyn go viral. What’s your first move?
If I were in charge of making Robyn go viral, my first move would be to deeply understand Robyn’s unique story, strengths, and target audience. Viral success starts with authentic connection.