Interview Questions
Kahawa 1893
Content Creation – In-Store Video at Trader Joe's for Coffee Brand

Where is your nearest Trader Joe's location?
I am currently based in India, and unfortunately there isn’t a Trader Joe’s location near me. Because of that, I can’t film in-store, but I would still love to support Kahawa 1893 by creating engaging product-focused or social media content from here if that could be helpful
Kahawa 1893
Content Creation – In-Store Video at Trader Joe's for Coffee Brand

Are you comfortable filming in public spaces like a grocery store? do you have example videos to share?
I don’t have example videos to share right now, but I’m very comfortable filming in public spaces like grocery stores. I’d be excited to create fresh videos for Kahawa 1893 and make sure they highlight the brand in a creative and professional way
Kahawa 1893
Content Creation – In-Store Video at Trader Joe's for Coffee Brand

What strategies would you use to make the in-store video for Kahawa 1893 stand out among other coffee brands?
To make Kahawa 1893 stand out, I’d create an in-store video that highlights its unique story and impact. I would use bold, colorful visuals inspired by African heritage to instantly catch attention, combined with quick, dynamic cuts that work even if the sound is off. The video would emphasize the brand’s women-powered supply chain and the direct farmer support feature (like the QR tipping), showing shoppers that Kahawa 1893 isn’t just great coffee—it makes a difference. Finally, I’d end with a short, powerful message on-screen that ties directly to the packaging, ensuring shoppers instantly connect the video to the product on the shelf