Her campus cuse, Gamma Phi beta sorority

I’ve represented brands by organizing on-campus pop-ups and small events that encourage hands-on interaction and peer-to-peer sharing. I focus on creating a welcoming setup, engaging people in quick demos or conversations, and using feedback from attendees to improve each event.

I’d host pop-up “detangle stations” in high-traffic spots where students can try a Tangle Teezer brush, snap a quick before-and-after, and grab a discount code to share with friends. I’d pair that with dorm ambassadors, quick hair-care demos for different hair types, and a social challenge that rewards posts and referrals to turn the trial into campus buzz.