She/Her
Arya
I'm a girl who lives between Toronto ON, London ON, and Markham ON!
About Me
Markham, ON, Canada
Interests
My Clubs and Associations
WICSA
WFN
Interview Questions
Pound Cake
Influencer Outreach Coordinator
please share any prior experience relevant to this role
I have prior experience in roles where I managed projects involving outreach, communication, and detailed tracking, which align well with this position. Additionally, I worked as a style advisor at Aritzia, where staying on top of current trends, understanding influencer impact, and knowing key people to follow was essential. This role sharpened my ability to identify influential voices and create authentic connections, skills that translate directly to managing and developing influencer pipelines effectively. I am organized, detail-oriented, and comfortable working with data and marketing tools to ensure successful campaign execution.
Pound Cake
Influencer Outreach Coordinator
How familiar are you with using excel sheets?
I have strong familiarity with Excel, especially given my background as a business student at a prestigious business school in Canada. Throughout my studies and projects, I regularly used Excel for data analysis, financial modeling, and organizing complex information efficiently. I am comfortable working with formulas, pivot tables, charts, and large datasets, which allows me to manage and analyze influencer outreach pipelines or campaign metrics effectively. Excel has been an essential tool in my academic work, so using it for seeding program tracking or reporting would be straightforward and reliable.
Pound Cake
Influencer Outreach Coordinator
who are 3 example influencers you would suggest for pound cake's seeding program & why?
Mei Pang (@meipang) Why: Known for avant-garde and creative makeup, Mei’s bold style and large engaged audience (hundreds of thousands) bring strong visual impact and trend-setting potential, perfect for highlighting Pound Cake’s unique product innovation and diverse appeal.Stephanie Valentine
GLAMZILLA (@glamzilla) Why: A makeup artist with a strong TikTok presence focused on makeup tutorials, product reviews, and bridal glam. Stephanie’s approachable yet professional content builds authenticity and trust that matches Pound Cake’s skincare and inclusive identity.
Dani Cole (@danicolebeauty)
Why: Skincare and beauty enthusiast with a focus on natural routines and product education. Dani’s TikTok followers appreciate her genuine tips and glowing skin content, elevating Pound Cake’s message of hydration, tone correction, and skin health.