One area of opportunity for Pound Cake could be expanding into a personalized lip tone matching experience that helps customers understand how lipstick shades interact with their natural lip pigment. While many beauty brands focus on matching products to skin tone, lip tone significantly impacts how a color appears once applied. Pound Cake could introduce an educational and interactive feature that shows how the same shade looks across different lip tones, reinforcing the brand’s commitment to precision and personalization. This would empower customers to confidently choose shades that deliver the exact color payoff they want, reduce uncertainty in online shopping, and further position Pound Cake as a leader in tone-inclusive, science-backed beauty.

Canada

Coconut Lemon Perfect is a refreshing, lightly sweet drink that blends smooth coconut flavor with a bright hint of lemon for a clean, tropical finish. The coconut adds a soft sweetness while the lemon gives it a crisp, citrusy lift that keeps it from tasting heavy. It’s smooth and easy to sip, making it perfect for staying hydrated throughout the day without feeling like you’re drinking something overly sugary.