She/Her
Arsema
I’m a college student with a creative eye, a love for digital media, and a knack for making everyday moments look aesthetic. Whether I’m designing flyers, leading student orgs, or curating my feed, I’
Endorsements
Well Connected
UGC Creator
Campus professional
About Me
Georgia Institute of Technology
Atlanta, GA, US
computational media, Computer Science + Interaction Design
Class of 2027
Atlanta, GA, USA
Skills
Interests
My Clubs and Associations
Girls Who Code
Eritrean Ethiopian Student Association
African Student Association
NSBE
Brands I Follow
Interview Questions
Theniya
TikTok & UGC Content Creator
Can you share an examples of product content you’ve created that didn’t feel like an ad, but felt naturally woven into your daily routine?
I haven’t created formal product ads yet, but I have experience creating content based around events and my daily life that I could easily incorporate products into.
Theniya
TikTok & UGC Content Creator
What are 3 to 5 pieces of content You would create for Theniya that clearly reflect our brand, but also feel genuinely ‘you’ and natural for your audience? For each idea, share the hook and the quick storyline.
1. Hook: “My nails survive a full day of work ... here’s how ” Storyline: A quick montage of washing dishes, typing, and crafting, showing nails before and after using Theniya products
2. Hook: “GRWM: Hand care edition” Storyline: Fast-paced morning routine showing hand and nail care steps using Theniya. Overlay short tips or text to highlight the product benefits.
3. Hook: “The #1 myth about nail care I used to believe ” Storyline: Debunk a common misconception (like “cuticle oils aren’t necessary”), demonstrate the correct use of Theniya product, and show the before to after result.
Theniya
TikTok & UGC Content Creator
What makes beauty content go viral on TikTok?
Beauty content goes viral on TikTok when it feels useful, real, and immediately engaging to the viewer. The first few seconds matter most. Strong hooks usually show the problem first (damaged nails, dry hands, chipped polish) or jump straight into the result before explaining how to get there. Viewers stay when they instantly understand why the video matters to them!