I love how chic your Instagram vibe is, it truly gives an effortless "it girl" vibe. I think Hammitt could totally become the face of any Pinterest-worthy photo. The warm, classy elements of your brand aesthetic really resonate with me as a young adult who wants to expand my closet to have a more mature, cool-girl vibe.

I've created short-form content for almost four years, and have worked with beauty, lifestyle, and tech brands. I've always wanted to make fashion content, but haven't had much opportunity to! I've previously worked with Fabletics for a campus ambassadorship and have made my own outfit checks in my free time (separate from any brand). Additionally, I've worked with Charmed LA, a jewelry business on Melrose, to promote them during AAPI month, as they're a Filipina-owned business. For some of my samples, feel free to check out my TikTok (@laviedeari) and my portfolio: https://laviedeari.com/ugc-samples

I'm always on Instagram and TikTok and follow news outlets like NBC, LA Times, and New York Times on social media, as well as through email subscription. For trends specifically, I love Grad Girl Marketing because they always have posts on the top marketing campaigns of the week.