During my Public Relations course, I led a comprehensive PR campaign that delved into the intricate world of public relations using the RACE research model as our guiding framework. Our project took a multi-faceted approach, starting with in-depth formative research, followed by strategic actions to address the challenges posed by Amazon's working conditions. Key Achievements: Formative Research: We began by conducting extensive research to gain a deep understanding of the issues surrounding Amazon's working conditions, allowing us to identify key pain points and areas for improvement. Strategic Objectives: We crafted clear and measurable PR objectives aimed at improving Amazon's image and addressing concerns related to its workforce. Press Release: Developing a compelling press release was a pivotal step in our campaign. We skillfully communicated our objectives, ensuring our message reached the right audiences. Communication Tactics: We executed a range of communication tactics, from media outreach and social media engagement to stakeholder communications, all aimed at raising awareness and fostering positive change.