On social media, I’d focus on short-form, high-engagement content across TikTok, Instagram Reels, and Instagram Stories, with occasional static posts for recap or branding. TikTok / Reels: Lifestyle-driven videos like day-in-the-life at UT Austin content, post-workout hydration routines, run or tennis recovery clips, and study-day resets featuring Vita Coco as a natural part of my routine. I would also create trend-based content that highlights hydration, wellness, and being active on campus in a relatable way. Instagram Stories: Daily or weekly touchpoints including polls, quick taste tests, campus moments, and behind-the-scenes content from classes, workouts, and organization meetings where Vita Coco is incorporated naturally. Community engagement: I would actively engage with comments, repost tagged content, and encourage friends and followers to share their own Vita Coco moments to help build organic reach. On campus, I’d activate Vita Coco through communities I am already involved in and spaces with high student engagement. Student organizations and clubs: I am involved in multiple organizations and would share Vita Coco at meetings, tabling events, and socials, positioning it as a go-to drink for busy students. Athletic and wellness spaces: As someone active in tennis and running, I would introduce Vita Coco in workout settings, post-practice hangouts, and recovery moments with friends. Campus events and high-traffic areas: I would incorporate Vita Coco into tabling, organization events, and student-led gatherings where sampling and visibility naturally spark conversation. Peer-to-peer activation: I would intentionally share Vita Coco with friends, teammates, and classmates, encouraging word-of-mouth and authentic recommendations. Overall, my goal each month would be to make Vita Coco feel like a natural part of student life at UT Austin, showing up in workouts, classes, social moments, and everyday routines, while consistently creating content that feels real, relatable, and campus-driven rather than overly promotional.

My favorite Vita Coco product from the line is Vita Coco Pressed Coconut Water. I incorporate it into my routine primarily around workouts and long, active days. After running, playing tennis, or spending hours on campus, it’s my go-to for rehydration because it feels clean, light, and refreshing without added heaviness. I also keep one in my bag between classes as an easy way to stay hydrated on the go, which fits naturally into my lifestyle as a student who’s constantly moving.

What excites me most about creating real life content is the ability to connect with people in a way that feels honest and relatable. Highly polished content can look great, but it often feels distant. Real life content builds trust because it shows how a product fits into everyday routines rather than a highlight reel. I enjoy creating content that reflects genuine moments, whether that is refueling after a workout, staying hydrated during a long day, or prioritizing wellness in simple ways. That style aligns naturally with Weddell Water because hydration is not a performance. It is a daily habit. Creating content that mirrors real life allows me to tell stories that feel authentic, approachable, and lasting.