She/Her
Arika
I’m a marketing student interested in branding and social media. I enjoy thinking about how brands connect with people in a real and meaningful way!
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UGC Creator
About Me
University of California, Riverside
Class of 2027
Graduated
Irvine, CA, USA
Skills
Interests
My Clubs and Associations
Undergraduate Business Association
Phi Chi Theta - Zeta Omicron
Undergraduate Business Association
Phi Chi Theta - Zeta Omicron
Interview Questions
CLUTCH Glue
UGC for CLUTCH Glue at Urban Outfitters
Link us to your socials!
Instagram: instagram.com/@arika.thakarar
Tik Tok: https://www.tiktok.com/@eurikafits
CLUTCH Glue
UGC for CLUTCH Glue at Urban Outfitters
how would you showcase clutch in urban outfitters?
I’d film a quick, natural in-store video starting with spotting the CLUTCH Glue display at Urban Outfitters, then transition into a relatable moment like realizing my outfit needs a quick fix (like a slipping strap or loose neckline). I’d show myself grabbing CLUTCH from the display and doing a quick, easy fix on the spot. I'd frame it like a mini “get ready / last-minute fix” video, so it feels relatable instead of staged. Then I’d end with a quick result shot showing how it holds everything in place, tying it back to it being a go-to fashion fix you can grab while shopping at Urban Outfitters.
CLUTCH Glue
UGC for CLUTCH Glue at Urban Outfitters
Have you created content for a brand before?
Yes, I’ve created content for Hunch Studios, where I worked on marketing and short-form content for their games. I focused on creating engaging visuals and storytelling that highlight key features while keeping the content natural and relatable. That experience gave me a strong understanding of how to showcase a product in a way that feels authentic and engaging for social media.