Ariella
I am a senior at Binghamton University studying Business Administration with a concentration in Marketing and Management Information Systems. My passions include music and entertainment and I hope to ...
I am a senior at Binghamton University studying Business Administration with a concentration in Marketing and Management Information Systems. My passions include music and entertainment and I hope to pursue a career in either industry!
Endorsements
Top Earner
About Me
State University of New York at Binghamton
Class of 2023
Binghamton, NY, USA
Interests
Social media
Music
Community development
Interview Questions
Lack Of Color
Product Feedback Specialist
What do you consider when purchasing from a new brand?
When purchasing from a new brand, I consider the quality and uniqueness of the products, the brand's values and mission, as well as the reviews and feedback from other customers.
Peacock
Brand Partnerships Survey
What's one recent brand collaboration that really resonates with college students specifically?
The collaboration of Alix Earle and Forever 21 because most college girls look up to Alix as a relatable influencer and forever 21 is a brand that most students can financially afford. By having her be the face of their campaign, they have more college students heading to their website to shop.
PARADE
Parade University Campus Rep
What is your favorite marketing campaign you've seen?
My favorite marketing campaign has been with Billie Eilish and Adobe. I loved how the ad shows how Adobe editing can be used to create the Happier Than Ever music video and honestly, it's one of my favorite songs.