To me, authenticity is the quality of being true to oneself through your thoughts, words, and actions. It’s knowing who you are, understanding your values, beliefs, and strengths, and being able to convey them genuinely and confidently. It’s being comfortable in your own skin and allowing free self-expression without conforming to societal norms or expectations.

As a content creator, it would be clever to use the methods of creating FOMO and social proof in an ad. Establishing a sense of urgency such as highlighting exclusive offers, time constraights, and limited availability, customers feel that they’ll miss a great opportunity. For example, a content creator could share an exclusive promo code that only lasts until the end of the month. Sharing positive experiences with a product/brand can significanly increase the amount of potential buyers, since they trust the recommendations of others. Exclusive benefits and experiences can feed into the human desire to feel special. VIP access, limited edition products, loyalty programs, etc. can enhance value and create a sense of belonging.

When responding to a negative review, empathy and compassion are essential. Show the customer that you understand their frustration or disappointment and that your concern for their satisfaction is genuine. Transparency builds a trusting relationship between you and the customer. Own up to your mistakes and take responsibility. Clearly acknowledge the issue and give a sincere and to-the-point apology. Lastly, provide advice or solutions, emphasizing your commitment to their satisfaction.