W Labs should work with influencers who embody confidence, performance, and authenticity — creators who live the “high-impact hygiene” lifestyle. In 2026, that means partnering with fitness and lifestyle influencers like David Laid and Ashton Hall, who appeal to young men focused on training and self-improvement, as well as grooming creators like Siddharth Batra, who can highlight W’s clean, vitamin-infused formulas. Collaborating with relatable micro-influencers in the gym, men’s style, and college lifestyle spaces will help W connect with its core audience of guys who want to smell great, perform hard, and feel fresh all day.

Yes, I have worked in social media as a UGC creator for 2 brands (TeachShare - website that creates class materials with AI for teachers, and Thetawise - a website for AI math homework help) making 2 TikTok videos for each brand a day - 7 days a week. I would focus on what videos got the most views and build on my content from there.

I've also worked as a social media manager for my own company, creating Facebook ads for clients.

I create viral, culturally relevant content by staying on top of trends while making them feel authentic to the audience. I focus on strong hooks in the first few seconds, visually engaging storytelling, and incorporating humor, relatability, or cultural moments that resonate. I also test different formats and monitor performance so I can iterate on what works and keep content shareable and on-brand.