Interview Questions
SIBZ
Influencer Outreach & Content Creation

Can you provide an example of a successful digital advertising campaign you've led?
I can explain a successful digital advertising strategy that could work for a brand, even though I don't actually oversee campaigns. To reach their target audience, a skincare firm I could collaborate with, for example, might utilize Instagram and TikTok advertisements in conjunction to launch a campaign centered around a new product line. In order to create social proof, the campaign can include a number of video advertisements with influencers showcasing the advantages of the product combined with user-generated material. In order to reach people who are most likely to convert, we would use advanced targeting tools to target particular demographics based on interests in skincare, beauty, and wellness. We may also provide a limited-time promotion that gives new customers a discount or a free trial. Measuring engagement metrics (likes, comments, shares), conversion rates, and return on ad spend (ROAS) would be used to gauge success. The campaign would successfully increase awareness and sales by combining captivating imagery, influencer collaborations, and time-sensitive discounts.
SIBZ
Influencer Outreach & Content Creation

How do you stay updated on the latest digital advertising trends?
First, I frequently read top trade journals like Marketing Dive and Social Media Examiner, which offer comprehensive analyses of emerging technologies, platforms, and tactics. Major platforms like Google, Facebook, and Instagram frequently announce new features or changes that affect advertising, so I also keep a watch on their updates. I may interact with other professionals in real time and gain knowledge from their experiences by subscribing to newsletters from subject-matter experts or participating in online communities and forums like LinkedIn groups or Reddit's advertising threads. In order to hear directly from thought leaders in the field of digital marketing, I also participate in webinars, virtual conferences, and podcasts. Last but not least, trying out new ad styles and campaigns personally guarantees that I'm learning by doing, which helps me comprehend
Babo's Kitchen
Content Creator - recipe developer

Have you ever developed a recipe using a new or unfamiliar ingredient, especially one from an ethnic cuisine? What was your approach, and what challenges did you face?
Doing extensive research is the first step when working with an unusual ingredient, particularly one from an ethnic cuisine. Finding out about the ingredient's history, flavor, and customary applications in that culture would be my first step. This study contributes to our understanding of the ingredient's flavor combinations and preparation. In order to comprehend the ingredient's adaptability and possible combinations, I would also look into real recipes. Experimentation is the following stage, where the ingredient is carefully tested in tiny batches to determine its flavor, texture, and cooking behavior. Problems frequently occur when an ingredient is hard to get or has a distinct flavor that doesn't always mix well with other ingredients. In these situations, getting a balanced, delectable result requires patience and iterative testing.