I’d focus on authentic, peer-driven promotion — partnering with student influencers and beauty clubs (such as Business in cosmetics which I am in) to share real experiences with the products. I’d create short, aesthetic TikToks showing how easy it is to switch to vegan beauty, and run interactive challenges or giveaways to get students posting their own looks and tagging the brand.

As a college student, I’d hype the launch by posting aesthetic, relatable content on TikTok and Instagram, tagging Pacifica, and encouraging friends to share their own looks or routines with the new product. I’d host a small giveaway or “get ready with me” event on campus or online to get people talking and make it feel like a shared trend among students.

I’d approach outreach by going where students already are; group chats, club meetings, and campus events — and keeping the message short and benefit-focused (“save on rides and food”). I’d use QR codes and referral links for quick sign-ups, partner with student org leaders or ambassadors to spread it, and run small incentives like giveaways or event discounts to drive engagement fast.