I’m excited for those cozy pre-break nights with my friends—holiday movies, hot chocolate, and pretending we don’t have finals the next morning.

TikTok and Instagram are the most effective because they let me combine quick, authentic videos with visually polished content. TikTok is great for raw, real-time routines, GRWMs, and honest reviews that feel relatable to other students. Instagram allows for more curated posts, reels, and close-up shots that highlight product texture, results, and aesthetics. Both platforms reach beauty-focused audiences who respond well to short-form video, before-and-afters, and everyday lifestyle integration.

I’d focus on real finals-week moments—early-morning study sessions, coffee runs, library marathons, and late-night review groups—and film quick, candid clips that show my makeup actually holding up through the chaos. Instead of staged looks, I’d capture check-ins throughout the day: “8am heading to the library,” “midday refill,” “11pm still studying.” This creates a natural storyline that proves the makeup lasts. I’d keep the lighting realistic, show close-ups of how well it stays put, and pair it with casual captions like “finals week is brutal but my makeup isn’t budging.” It feels relatable, real, and genuinely demonstrates staying power in a college lifestyle.