Too many brands jump straight into selling or self-promotion without first earning attention. In today’s fast-scroll environment, you have seconds to make someone stop. If your content doesn’t open with a compelling hook something surprising, emotional, or deeply relatable it’s getting skipped. And even when people do pause, they need to feel like what you're saying matters to them. Content that’s too general, overly polished, or completely out of touch with your audience’s daily life won't land. Relevance and relatability are key. That means knowing your audience’s language, pain points, humor, and values — and building content that speaks to those things directly.

I’ve actively used AI tools like ChatGPT and Notion AI to enhance my writing, brainstorming, and editing workflows across academic, professional, and creative projects. For example, in my role as a Social Media Manager for the DTLA Film Festival, I used ChatGPT to help draft and refine social media captions, ensuring they matched the tone and aesthetic of each platform. I would input rough ideas or themes and use the tool to generate multiple caption options, which saved time and sparked creative angles I hadn’t initially considered. For brainstorming content calendars or outreach strategies, I often used ChatGPT to help me generate ideas for weekly campaigns, influencer collaborations, and festival-specific activations. When editing, I used it to proofread press releases and intern review notes, helping polish tone, improve clarity, and check for consistency. I’ve also used Notion AI in collaborative spaces—especially during planning sessions—to summarize meeting notes, auto-organize content drafts, and quickly repurpose outlines into formatted blog posts or captions. These tools have helped me streamline repetitive tasks and focus more on strategic planning and creative direction.

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