May 17th

May 17th

I would be genuinely SO excited to promote this because a Reformation sample sale is the perfect mix of elevated fashion and student-budget finds. I’d build hype with countdown stories, “come with me” style videos, and mini try-on hauls from the VIP preview. I would film quick styling clips showing how I’d wear pieces to class, brunch, date night, or a campus event so students can actually visualize themselves in the clothes. Try-on content performs so well because it feels real and immediate — and that’s exactly the energy I’d bring. I’d also post “what I found vs. what I expected” videos, rack walkthroughs, and behind-the-scenes moments to make it feel exclusive and insider. In group chats and campus communities, I’d position it as the fashion moment you don’t want to miss — creating that excitement and FOMO that gets people to show up early. The goal would be to make students feel like they’re getting front-row access before the doors even open.