Something that I have noticed recently is that instagram has begun the change of becoming an “old people app.” I’m not saying the it’s there completely but it’s definite getting close. The best way to promote anything through instagram is to get people attention with it on a different app. People on instagram go there to check in on their high school crushes to see how bad they looks now not to make informed decisions. TikTok on the other hand is a mixture of both. If you can successfully gain an audience on TikTok then that same audience will follow you to instagram and anywhere else.