One successful strategy I implemented to grow a brand's Instagram following was leveraging user-generated content (UGC) and interactive features. I encouraged followers to share photos using the brand’s products with a branded hashtag, which I featured on the account to build trust and community engagement. To complement this, I created interactive stories with polls, Q&A sessions, and challenges that aligned with the brand’s identity, encouraging followers to participate actively. Consistently posting visually appealing, trend-driven content during peak engagement times, combined with responding to comments and direct messages promptly, boosted visibility and follower growth significantly.

To create engaging Instagram content for Liv Wanderlustly, I’d develop a content calendar with a mix of stunning product shots in travel-inspired settings, lifestyle posts showing the accessories in use during moments of mindfulness, and inspirational quotes that align with the brand’s mission. I’d engage followers through interactive stories, polls, and user-generated content, fostering a sense of community and connection. By analyzing Instagram insights regularly, I’d refine posting times and content strategy to maximize engagement and grow the brand’s visibility.

To ensure Saint James Tea becomes a recognizable and loved brand on my campus, I would push for it to be sold at on-campus locations like The Gunrock or campus markets, leveraging my connection with the ASUCD President and their office to advocate for its inclusion. I’d feature Saint James Tea at major events like Sunset Fest and the Whole Earth Festival, offering free samples and eco-friendly merch to create buzz. Regular tabling with engaging activities and collaborating with my sorority and student organizations for exclusive tastings would further build excitement. On social media, I’d highlight its availability on campus, emphasizing its convenience, organic ingredients, and sustainability to make it a go-to choice for students.