What excites me most about the opportunity to work with you and support FITclub is the chance to be part of a brand that empowers people to feel strong, confident, and connected—both inside and out. I love that FITclub isn’t just about fitness or fashion alone; it’s about building a full lifestyle that blends wellness, personal style, and authentic community. As someone who’s passionate about both storytelling and brand strategy, I’m excited by the idea of helping shape content that motivates your audience—whether that’s through behind-the-scenes looks at your routines, showcasing bold and functional fashion pieces, or sparking real conversations in your community spaces. The diversity of the work—from creative content creation to engagement strategy—energizes me because I thrive when I can be both strategic and creative across different touchpoints. Plus, I deeply value working with driven, visionary founders who are building something meaningful. Supporting your mission while learning from your leadership would be both inspiring and rewarding.

I have experience with content creation and editing across digital platforms, particularly for social media, blogs, and press materials. As the Social Media Director for HerCampus, I created weekly content for Instagram tailored to college women, focusing on trends, relatable messaging, and branded partnerships. I regularly brainstormed content ideas, wrote captions with strong CTAs, and ensured all visuals aligned with our brand voice. Additionally, I served as a writer for The Chic Daily, where I covered fashion, lifestyle, and campus events. I also worked on strategic content for PR campaigns, including press releases and social media calendars, both in class and during my internship with Visit Phoenix, where I helped edit media pitches and itineraries for travel writers. I’m comfortable using tools like Canva, Adobe Express, and Meta Business Suite, and I always make sure that the content I create serves a clear purpose—whether it’s engagement, awareness, or conversion.

I rely on a combination of time-blocking, task management tools (like Notion), and weekly planning to stay organized when juggling multiple projects. I start by identifying deadlines and breaking each project into smaller tasks. I also build in buffer time for unexpected issues and review my task list daily to stay on track.

During my final graduate semester, I was managing two major responsibilities at once:

1. Completing a capstone Marketing campaign project for a local business

2. Working part-time at Visit Phoenix as a media relations intern.

To manage it all, I created a weekly calendar that blocked out specific time for each responsibility. I managed a Google Drive folder with campaign materials for the Marketing project and synced my internship tasks with my Outlook calendar. When things got hectic—like during our campaign’s final presentation week—I communicated early with my internship supervisor and team, reallocating lower-priority tasks and asking for support when needed. I delivered all responsibilities on time and at a high standard.