PARADE
Parade University Campus Rep
What is your favorite marketing campaign you've seen?
My name is Ariana Usabal and I am currently a full-time student at Florida International University. I am majoring in Marketing and am working towards a Social Media and Digital Marketing Analytics Certification. I am passionate about social media and love creating content on my personal accounts. I also love fashion and would love to represent a company like Parade and help bring brand awareness through different methods. I would love to gain hands-on experience in the Marketing field while also promoting Parade launches, creating content, helping with product development and more.
My favorite marketing campaign I've ever seen is the Lacoste Timeless ad. Theyre "Life is a Beautiful Sport" slogan is really reflected here and this campaign was very well done. I think that it was a smart campaign for their brand and it truly did bring brand awareness.
Katalyst
Administrative Marketing Assistant
What gets you excited about working in the beauty industry?
My name is Ariana Usabal, I am currently a full-time student at Florida International University. I am majoring in Marketing and would love to gain hands-on experience esspecially in the beauty industry. Not only am a big fan of all things skinncare and makeup, but I am also a advocate for how incredibly important beauty products are to your skin's health. Clean products make a world of a difference to your skin and finding products that are sustainable and use good ingredients should be easier. I have experienced issues with my skin and after several trips to the dermatologist I have become knowledgeable on beauty products that are sceintifically good for the skin. I am excited to work in the beauty industry to help others feel as confident as possible in their own skin. I would love to promote products that will genuinely help people with skin issues and help them embrace their own skin.
I have had administrative experience working as a student assistant and believe that my experiences will be essential to this role. I am very excited to hear more about this position and look forward to hearing from you soon.
Thank you in advance for your consideration.
Share a time when you've been able to mobilize a group of people around a product, service, or cause you feel passionate about?
As a junior in high school, I created a fundraiser for Breast Cancer Awareness. I sold small pins with pink ribbons to earn money for the Breast Cancer Foundation. I spread the word to everyone at school and was able to get plenty of donations from my fundraising. This taught me how to sell a product for a good cause and how to spread the word to those around me. I personally love clean beauty brands and would love to help Kinship gain brand awareness through social media, hosting events in my community, and content creation. I look forward to learning more about this position and would like to thank you in advance for considering me for this role.