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To incentivize and persuade peers to enter a secret Hulu contest, I’d make it feel fun, exclusive, and like they’re in on something special. Framing it as a “secret challenge” that not everyone knows about adds mystery, while using phrases like “unlock the hidden Hulu prize” makes it feel exciting. I’d also play on competition and social proof by pointing out that others on campus are already entering and highlighting the bragging rights if someone wins. To encourage participation right away, I’d offer small incentives like snacks or stickers for entering, or tie it into existing events such as movie nights or study breaks. Humor and relatability could also help, like sharing memes or funny posts with lines such as “College is expensive. Hulu is not. But winning free Hulu? Priceless.” Altogether, the goal would be to make it quick, easy, and appealing while giving people the sense that they’re part of something exclusive.