A creative way I would lead sampling efforts both on and off campus would be by hosting a pop-up or promotional event on campus, in an area where there is high student traffic. In the University of Illinois Urbana-Champaign, that would be in places such as the student union or quad. In my pop-ups I would include things like, mini testing stations where students can swatch and test viral products. I would also include a way to have student be able to see themselves. Lastly I would also encourage and find a way to have a photo opp prop up, this is what will encourage sharing the event online and tagging (therefore boosting ColourPop's digital presence). Off campus, I will extend things into my own personal life and other lifestyle places. Perhaps places like coffee shops, friend hang outs, study session. I think that I would also try to add in QR codes to these events in order to have students and others be able to take a look at ColorPop's online shop in the moment.

I would engage my audience to promote ColourPop products by ensuring I find ways to be authentic. I would work towards creating trending TikToks/ Reels that match the things that are currently trending. I think doing things like beauty challenges, aesthetic visuals, and relatability are things that are popping off right now. With ColorPop's visuals, I will implement bold shades/colors, playful energy, promote interaction, and overall find ways to show how ColourPop fits into everyday student life.

What I love most about colourpop is the way it makes beauty and makeup very fun and inclusive. I think that colourpop truly does understand its audience and they do a good job at not making their brand feel exclusive or limited. I also strongly enjoy the way in which colourpop has very bold colors and follows current trends, while also being financially reliable. I think it is exciting to have a brand that follows beauty trends, is high quality, and also has its own distinct branding.