As the Director of Public Relations for my sorority, I needed to consider what strategy would be best to grow our Instagram following prior to recruitment. Thus, I implemented sister shout-outs, in which members of our sorority shouted out another sister and posted it on their own Instagram, directing their followers to our page and illustrating our sorority's values and highlighting member experiences in the process.

By considering my target audience, which is likely young individuals who like to travel a lot, I would create skits that showcase the products in a way that resonates with the audience (e.g. checking into a hostel, the bag fitting perfectly into the carry-on measuring box, being able to go from train to train with no back pain, etc)

As a writer for my university's prelaw journal, I needed to write a blog post concerning the intersection between law and society. Our target audience is prelaw students at our university, thus, I chose to write about Section 320, which concerns the laws surrounding the publication of media on the internet. This is a topic that is relevant to my audience both for academic interest related reasons as well as personal reasons.