Some haircare and beauty brands that are doing Instagram really well right now are Fenty Beauty, Rare Beauty, The Ordinary, Pattern Beauty, and Glossier. Fenty Beauty stands out for consistently highlighting diversity and real people while still feeling bold and trend-driven. Rare Beauty excels at blending beauty with mental health messaging, which creates a strong emotional connection and high engagement. The Ordinary does a great job with simple, educational content that makes products feel trustworthy and easy to understand. Pattern Beauty showcases textured hair in an empowering, community-focused way that feels authentic rather than staged. Glossier continues to win by leaning into user-generated content and minimal, lifestyle-driven visuals that make followers feel like part of the brand.

Monet McMichael for her trusted, educational beauty content and highly engaged audience; Jackie Aina for her credibility, honesty, and strong influence in inclusive beauty; Nyma Tang for her focus on representation and thoughtful, product-centered reviews; Clara Peirce for her calm, wellness-driven approach that blends beauty and self-care; and De’arra Taylor for her energetic, personality-led content that makes products feel fun and relatable.

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