A creative way I’d lead sampling efforts is by turning them into interactive “ColourPop Moments” rather than traditional handouts. On campus, I’d run mobile sampling carts at high-traffic spots (student center, library, game days) where students can choose samples based on quick style or shade quizzes, making the experience feel personalized. I’d partner with student orgs and events to include ColourPop samples in curated goodie bags or GRWM stations, encouraging people to try products together and share content. Off campus, I’d collaborate with local cafés, boutiques, or community events to host pop-in sampling hours with mini testers, selfie stations, and QR codes linking to exclusive promos. By making sampling interactive, personalized, and social, I’d drive genuine product trial and organic word-of-mouth both on and off campus.

I would engage my audience by creating fun, interactive experiences that bring ColourPop directly to my campus and local community. Through tabling and pop-ups, I’d let people swatch products, discover shades, scan QR codes for exclusive discounts or giveaways, and take part in quick beauty activities that feel social and approachable. I’d also use my campus connections to collaborate with student organizations and local creatives to host co-branded events, mini makeup demos, and photo-worthy moments that encourage real-time content sharing. By meeting people where they already are and making ColourPop hands-on and community-driven, I’d turn product discovery into an experience rather than a traditional promotion.

I love ColourPop because it consistently delivers high-quality makeup that’s affordable, inclusive, and trend-forward. The brand listens to its community, celebrates creativity, and makes it easy for everyone to express themselves through makeup, no matter their style or budget.