To drive utilization of a limited offer, I would focus on urgency, exclusivity, and peer-to-peer reach. I’d promote it through fast-action channels students actually respond to, like GroupMe chats, Instagram Stories, and student org partnerships. I’d make it feel like an insider drop — for example, “first 500 students only” or “24-hour flash deal” — and spark social proof with incentives for sharing or posting their order. I’d also frame it around relatable student moments, like self-care or midterms, so it feels relevant rather than just promotional.

I’m actively involved across campus in both leadership and community roles. I currently work as a Red Bull Student Marketeer, where I lead on-campus marketing initiatives, product sampling, and experiential activations to directly engage students and build brand presence. I also serve as Mentorship Chair for the Columbia Hispanic Pre-Law Society, where I run mentorship programming with Columbia Law students. In addition, I’m a Trainee Analyst at BlackGen Capital and a member of the Columbia Women’s Business Society, and I volunteer weekly with Broadway Community to support individuals experiencing food insecurity. Socially, I am also a part of Campus Greek Life as a member of Lambda Pi Chi.

I’m actively involved in multiple campus organizations, including the Columbia Hispanic Pre-Law Society where I serve as Mentorship Chair, and BlackGen Capital where I’m a Trainee Analyst learning about finance and markets. I’m also a member of the Columbia Women’s Business Society, which keeps me engaged in professional development and networking.