I’d lead sampling by making it interactive instead of passive. On campus, I’d set up pop-up swatch or touch-up stations where students can try products and take photos, with QR codes linking to ColourPop content or discounts. Off campus, I’d partner with local businesses to include samples in giveaways or host small beauty events, helping ColourPop reach both students and the surrounding community.

I’d engage my audience by making fun, trend-based content that feels genuine, like GRWM videos, quick tutorials, and honest product reviews. I’d encourage interaction through polls, questions, and shade recommendations, and highlight ColourPop’s affordability and inclusivity so followers feel excited and included rather than advertised to.

I love ColourPop because it makes makeup feel fun, accessible, and creative without being intimidating or overpriced. Your constant new launches keep things exciting, and the quality consistently exceeds expectations for the price. The wide range of colors, textures, and playful packaging makes it easy to experiment and express individuality while still feeling confident in the products.