I’d focus on making Saint James Tea feel familiar and part of everyday campus life. That means showing up consistently at events, study sessions, and social moments where students naturally hang out, and pairing that with real, relatable social content. When people see the brand often and associate it with good moments, it becomes something they recognize and actually enjoy, not just another product being promoted.

I’d encourage people to purchase Saint James by showing how easy it is to grab both online and in local stores. On social media, I’d share real moments of me picking it up in-store or ordering it on Amazon, along with casual reminders about where to buy. By keeping it relatable and convenient, it makes people more likely to actually try it.

I’d introduce Saint James to my campus by tying it into events students already enjoy, like study breaks, club meetings, or social events. I’d set up casual sampling moments and create fun, relatable social content that shows Saint James as an easy, refreshing drink to have between classes or while hanging out with friends. I’m involved in campus organizations like the American Marketing Association and Greek life, which gives me great opportunities to share the brand through events, meetings, and word of mouth in an authentic way.