I’d like to see Saint James sold at places I already go daily, like coffee shops, delis, and grocery stores. So, it feels like a natural grab-and-go option, plus a few gyms or wellness spots where the brand fits the lifestyle.

I'd partner with business clubs, fitness groups, creative orgs, ALPHA, other orgs, and music clubs so they promote the event, bring their own crowds, and help create the vibe. I'd also involve the student government and campus programming board for legitimacy and scale. I'd invite cultural clubs if you want to expand reach beyond the usual social circles.

I'd host a limited-time hangout with music, free Saint James drinks, and exclusive merch, then build hype with teasers, RSVPs, and social media so people feel like they’ll miss out if they don’t go.