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Arden

I’m a media com and theatre double major at Muhlenberg College with a passion for video and live events production, marketing, and writing.

I’m a media com and theatre double major at Muhlenberg College with a passion for video and live events production, marketing, and writing.

About Me

Muhlenberg College

Class of 2025

Danbury, CT, USA

Interests

Social media
Comedy writing
Stand up comedy

Interview Questions

Natics

Marketing Intern

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HOW SUFFICIENT ARE YOU IN CANVA, GOOGLE SHEETS, AND TIKTOK? -- Are you located in Miami?

I am not located in Miami but I have experience working remotely. Last semester, I helped an artist produce and promote a show in New York while I studied abroad in London.

I am very sufficient in Google Sheets, Canva, and TikTok.

Natics

Marketing Intern

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Can you provide an example of a successful social media campaign you contributed to?

I work on my college's theatre department's marketing team. For our fall musical, I spearheaded making TikToks with the students and faculty involved on the project. They all took less than ten minutes to make and increased engagement on our social channels and created a lot of buzz on campus. Everyone loves to see their campus celebrities singing "Hot To Go" and showing off their favorite dance moves. I'd like to think that my tiktoks got more students who are not as likely to see the fall musical to the theater because my tiktoks heavily featured their peers who were involved in the process. The 2024 fall musical had our highest rates of attendance since COVID.

Natics

Marketing Intern

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How do you stay updated on the latest trends in digital marketing?

I stay aware of the advertising that my favorite brands are doing on social media and I keep in touch with how my friends and I feel about it. I believe as a marketer, it's not only important to pay attention to what brands are doing to market, but also the discourse from consumers surrounding that marketing. As a female Gen Z consumer, I know that my opinion is golden in many board rooms because I am a part of a demographic that decides "what's hot".

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