A
She, Her, Hers
Aranza
I'm an early career marketing professional working at a small full-service agency based in San Antonio,TX. I'm looking to step into a larger agency or even in-house role and really exploit my manageme...
I'm an early career marketing professional working at a small full-service agency based in San Antonio,TX. I'm looking to step into a larger agency or even in-house role and really exploit my management capabilities. Outside the 9-5, I love going on walks to get coffee, browsing every isle in Trader Joe's, avidly watching YouTube, and workouts like pilates, yoga, and strength training.
About Me
University of Texas at Austin
Marketing, Marketing
Class of 2020
Austin, TX, USA
Skills
Facebook Paid Ads
Project management
Presentations/Slideshows
Interests
Coffee
Advertising
Web design
Interview Questions
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
The authentic nature; it reminds me of finstas where, in my experience, girls create these separate instagram accounts just for their close friends to follow and they post unedited, unfiltered random photos of their days and that's the idea of Poparazzi, so if that's the norm then they'd feel more comfortable having that new platform that encourages that organic and spontaneous behavior.
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
Fall Rush and Football;
Especially with Sororities, during Rush they have dedicated outfits and activities they they love to document so I envision them on bid day opening up their bids and capturing each others authentic moments & reaction to share on the app.
With Football, especially at Southern schools, tailgates are THE events to look forward to each week and people love taking photos with their friends.