To promote the app to an audience that is new to the Bible, I would focus on making the experience simple, relatable, and engaging. I would highlight the app as a welcoming space to explore—not just a religious tool, but also a source of wisdom, inspiration, and positivity for daily life. I’d use short, visually appealing content such as reels, stories, and infographics to explain how the app can be helpful in easy steps. At the same time, I’d share testimonials, quotes, and interactive challenges that spark curiosity without overwhelming the audience. My goal would be to present the app as approachable, meaningful, and relevant to their everyday journey.

In the past, I had the opportunity to work on several social media projects during my marketing and promotional techniques classes at university. For marketing, I created posts and online surveys to promote a new electric scooter, while for promotional techniques I focused on producing engaging reels that showcased fictional products. Additionally, I developed a creative wine brand concept and designed reels to promote it. These experiences helped me practice building campaigns from scratch, combining creativity with strategy to engage different types of audiences.

I approach content creation by first understanding the audience’s interests, values, and cultural backgrounds. I believe engaging content comes from blending creativity with authenticity, so I always aim to tell stories that people can relate to. I use a mix of formats—videos, visuals, and interactive posts—to keep the content dynamic, while making sure it aligns with the brand’s voice. Most importantly, I listen to feedback and adjust the strategy to ensure the message truly connects with a diverse audience.