Video Idea: "Can You Guess the Flavour?" Campus Challenge

I'd set up a quick, fast-paced blind taste test with students around campus and ask them to guess the flavour of Spiked Pop. The video would capture their reactions, funny guesses, flavour rankings, and debates over which one is the best.

The hook could be: "We made students try Spiked Pop blindfolded... and the results were chaotic."

Nicole Laeno – I love how her content feels authentic, energetic, and relatable. She balances polished visuals with genuine personality, making viewers feel like they're part of her daily life rather than just watching a curated highlight reel.

Alix Earle – Her content is engaging because it feels conversational and unfiltered while still being highly entertaining. She's great at building a connection with her audience through storytelling and honest product recommendations.

Emma Chamberlain – I admire her ability to turn everyday moments into compelling content. Her style feels natural, creative, and personality-driven, which makes her content stand out and keeps audiences engaged.

What I appreciate most about all three is their ability to make content feel authentic and personal while still being strategically engaging. They create strong audience connections through storytelling rather than relying solely on trends or promotional content.

Right now, the beverage content that performs best on TikTok tends to be authentic, fast-paced, and experience-driven rather than traditional advertising. Viewers want to see the product in a real-life context and quickly understand why it's worth trying.