I haven’t led a full UGC campaign yet, but I’ve created UGC-style content for brands and understand what makes it convert—authentic storytelling, strong hooks, and creator trust. I’m excited to apply that insight to leading a full campaign.

On TikTok, start with story-driven UGC. Transformation hooks, founder moments, and a “Legendary Energy” challenge to build hype. Then flood TikTok Shop with raw, funny, relatable creator videos and live-shop bundles that feel exclusive.On Meta, tease the launch with countdowns and early-access ads, then run 3–5 ad angles (energy, glow, confidence, community). Retarget everyone who engaged pre-launch and nurture them post-purchase with ambassador perks and community content.Simple formula: Story → Hype → UGC → Retarget → Community.

I’d deepen community by creating two-way connection. Exclusive drops, behind-the-scenes access, and IRL micro-events that turn customers into collaborators. When people feel seen and part of the story, they don’t just wear the glitter, they carry the brand.