Anvita
I'm a student at the University of Michigan - Ann Arbor, pursuing a Business Major at the Ross School of Business, with a UX Minor. I am very passionate about tennis, music, and art!
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About Me
University of Michigan - Ann Arbor
Class of 2026
University of Michigan - Ann Arbor - Stephen M. Ross School of Business | School of Information
Ann Arbor, MI, US
business administration, User Experience/User Interface Design
Class of 05/2026
Novi, MI, USA
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Interview Questions
The Vita Coco Company
Vita Coco Campus Brand Ambassador 2026
How would you share Vita Coco on your campus and on social each month? Please include: The types of content you’d create (TikTok, Reels, Stories, etc.) Where you’d activate on campus (teams, Greek life, clubs, events)
Since I was little, I have always consumed Vita Coco in and outside of class, so I would be very excited to engage with students to promote a brand I love so much!
The first idea that I have is to partner with on-campus organizations and classes. I have leadership positions and experience with business, community, recreational organizations, and more. For example, through my role in BBA Council, I am able to organize a wellness event with the school administration with Vita Coco at the center, as a healthy and tasty source of hydration. These events can range from midterm hydration opportunities, to outdoor activities (like cornhole, yoga, and more) with Vita Coco to cool-off. I have also previously held ambassador positions, where I have shared samples to students in my class section, reaching between 80-160 people in a day, and would be delighted to share Vita Coco as well!
Another example is partnering with the University of Michigan Recreational Sports Teams, such as the tennis team! I have grown up playing tennis, and Vita Coco has been my trustworthy source of refreshment after all matches and game days!
All of my event ideas will showcase that Vita Coco is a great-tasting and natural source of nutrition. I believe that Vita Coco would be perfect at Game Days as well!
An interactive idea I have on campus includes a “Guess the Flavor” challenge. I can set up a pop-up with samples, so that students can interact and indulge in each unique flavor! I think that this combination will create a memorable experience for students! The tabling can also be tropical themed, and I will host it at the most high traffic areas, such as the Diag (central part of campus), school union, dorms and building lobbies, to reach the most exposure! This would also be a great opportunity for a social media video, sharing how Vita Coco is original and is centered around great experiences!
For social media, I would share how I have incorporated Vita Coco into my lifestyle, from sports to classwork, and more. I would also like to highlight the realness of Vita Coco, so a fun idea would be sharing that Vita Coco tastes like you are drinking out of a real coconut. I would also love to share recipe videos that include Vita Coco, including smoothies which can be the perfect healthy treat!
Thank you for the opportunity!
The Vita Coco Company
Vita Coco Campus Brand Ambassador 2026
What’s your favorite Vita Coco product from our line, and how do you currently incorporate it into your routine?
My favorite Vita Coco product is The Original Coconut Water and the Peach & Mango flavor! I have grown up playing tennis, and Vita Coco has been my trustworthy source of refreshment after all matches and game days! Both flavors also keep me hydrated throughout my classes and extracurriculars on campus. Having family in India and Indonesia, coconut water is a huge part of my lifestyle, and Vita Coco is my favorite and trusted source!
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Please share a direct link to your IG and TIkok. Pages must be public!
Instagram: https://www.instagram.com/anvitac26/