In a past project, I worked with a small local brand where I created a series of Instagram posts and stories focused on storytelling and user engagement. Instead of just showcasing products, I shared behind-the-scenes content, customer testimonials, and interactive polls to involve the audience. This approach helped increase their follower engagement by over 30% in just one month and led to a noticeable boost in online orders. The key was making the brand feel relatable and building a community rather than just pushing sales.

To create engaging content that truly connects with the Me+ brand, I’d focus on authenticity and relatability—showing real moments that students and parents can see themselves in. For the Back to School campaign, I’d highlight the excitement, the little challenges, and the fresh start vibe that comes with going back to school. Using a mix of storytelling, fun visuals, and useful tips, I’d make sure the content feels genuine and supportive, reflecting Me+’s values of confidence, creativity, and inclusivity.