From experience, the best way to boost follower engagement is to make people feel like they’re part of the conversation not just an audience you’re talking at. I’ve found that asking thoughtful questions, running polls, and responding quickly to comments really helps spark interaction. Sharing real stories, behind-the-scenes moments, and user-generated content also adds a human touch that people connect with. Consistency matters too, posting regularly, keeping a recognizable tone, and showing up even when you’re not promoting something. Finally, I use insights and analytics to see what types of posts get people talking and then double down on those, always keeping the focus on being authentic, useful, and genuinely engaging.

Yes, to grow a Twitter account for a new AI startup, I’d focus on creating consistent, valuable content that educates and engages the right audience. I’d mix short explainers, behind-the-scenes updates, thought-provoking threads, and light, relatable posts to humanize the brand. Engaging with the AI community, using trending hashtags, and analyzing performance weekly would help refine what works. The goal is to build not just followers, but genuine interest and trust around the startup’s mission and innovations.

To post efficiently on social media from A–Z, start by planning your content with a clear goal and choosing the right platform for your audience. Create engaging captions with relevant hashtags and strong visuals using tools like Canva, then add links appropriately, directly in captions on Facebook, LinkedIn, or X, or through “link in bio” tools or stickers on Instagram and TikTok. Schedule posts in advance using tools such as Meta Business Suite, Buffer, or Later to maintain consistency. After publishing, monitor engagement, track link performance using Bitly or UTM tags, and analyze analytics to refine future posts. This organized approach ensures your social media content stays consistent, clickable, and effective in driving engagement and traffic.