Yes, I have experience creating content for CPG brands, especially in beauty, skincare, and lifestyle. I focus on making products feel natural in everyday routines—whether it’s a “get ready with me,” self-care moment, or quick lifestyle clip—so it doesn’t feel like an ad. I highlight key benefits through real use, reactions, and visually appealing shots that make the product feel both useful and desirable.

I use a mix of filming, editing, and strategy tools to keep my content engaging. I film with my phone using natural lighting and clean setups, then edit with apps like CapCut for quick cuts, captions, and trending effects. I also use platform insights from TikTok and Instagram to see what’s performing and adjust my content. Technique-wise, I focus on strong hooks, storytelling, and relatable moments, along with text overlays and interactive prompts to keep viewers watching, engaging, and sharing.

I make sure my content resonates by really understanding the target audience—their interests, habits, and what they actually enjoy watching. I study trends, comments, and what performs well, then create content that feels relatable, visually appealing, and aligned with their lifestyle. I keep it authentic to my voice while using hooks, storytelling, and real-life scenarios so it feels natural and engaging, not forced.