I Led the marketing efforts of a seminar project aimed at allowing 20 students to engage with several companies across Spain and visit its main cities.

I build the social media calendar, the posts on several social media, on-campus events, and created engagement.

To create engaging Instagram content for a lifestyle accessory brand like Liv Wanderlustly, I’d focus on building a connection with the audience by telling a story that feels authentic and inspiring.

First, I’d really take the time to understand who the audience is—people who love travel, adventure, and stylish accessories that make their lives easier. Knowing what excites and inspires them would guide everything, from the tone of the posts to the visuals we share.

Content-wise, it would be all about visuals that transport people. Think dreamy shots of the products in action—whether it’s a backpack on a hike through the mountains, or a chic passport holder on a cafe table in Paris. Every post should make someone say, “I want that life.”

I’d also mix in themes that bring value and foster interaction. For example:

• Sharing travel tips or packing hacks that resonate with frequent travelers.

• Featuring real customers using the products in their own adventures to build trust and community.

• Posting “behind the scenes” content—like how the products are made or the story behind their design—because people love to see the human side of a brand.

• And, of course, lifestyle inspiration—how these products make daily life easier, more stylish, or more fun.

To keep the content fresh and interactive, I’d use Instagram’s tools like polls, Q&As, or trending Reels to start conversations. Collaborating with influencers who share the brand’s vibe and values would also help reach a wider audience.

It’s really important to keep everything cohesive—whether it’s the colors, filters, or captions—so the brand feels recognizable and polished. And of course, I’d always be checking the data to see what’s working and adjusting accordingly.

The goal is to create a space where the audience feels inspired and connected while showing off how Liv Wanderlustly’s products are the perfect companion for their lifestyle.

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