My strategy for creating content for a brand like Ello is to keep it authentic, visually clean, and lifestyle focused. I start by understanding the brand’s values, such as sustainability, functionality, and design, then create short form, relatable content that blends naturally into everyday moments. I focus on showing the product in real-life settings with clear benefits, such as its leakproof feature and aesthetic appeal, while aligning with current trends to boost engagement. My goal is always to tell a simple story that connects with the audience and inspires them to see Ello as a part of their daily routine.

I’m currently building my portfolio, but I’d be happy to share a few content examples upon request. I also have new UGC style videos in progress that highlight my skills in filming, editing, and brand storytelling. Let me know the best way to share them with you.

Here are two content ideas I’d love to create for Ello. First, a pool day mini vlog showing how the Oasis Tumbler keeps me cool and hydrated during a sunny day out, highlighting its leakproof design and summer vibe. Second, a quick “What’s in My Summer Bag” video featuring the tumbler as a must have alongside other warm weather essentials, showing its practicality and style for everyday use.