Anshi Tiwari
Endorsements
Verified
About Me
University of Houston
Multimedia
Class of 2026
Kanpur, Uttar Pradesh, India
Skills
Interests
Brands I Follow
My Portfolio
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand-building content creates trust, awareness, and emotional connection over time. Purchase-driving content is more direct, focused on benefits, proof, urgency, and clear calls to action.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
A short “Day 1–7 transformation challenge” reelshowing a real user using Sousa daily with visible progress and honest feedback. Why: it builds trust, is highly relatable, and encourages others to pa
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I’d focus on building trust and relatability first, share real results, simple tips, and daily routines. Use micro-influencers, run challenges/polls, and engage actively with comments and DMs.