I’d try something like posting relatable “I regret buying this” content where I show small impulse purchases students make and how it adds up over time. It’s a bit unfiltered and honest, but it connects because everyone relates to wasting money on random stuff. That kind of content can naturally push people to try a challenge like Tame The Imp.

I would communicate the value by keeping it simple and relatable for students. I’d highlight how the 7-day challenge helps them control unnecessary spending and save money without feeling restricted. I would present it as an easy, short-term challenge that builds better habits and helps them save for things they actually care about, making it both practical and rewarding.

I would use a mix of social media and direct outreach to maximize sign-ups. This includes sharing my referral link through Instagram stories and reels, College whatsApp groups, and college-related communities. I would also promote it through short-form content highlighting the benefits of saving money.