I would make sure to tell them whether it’s for daily use or not, or if it’s for a night out/ nightwear. Describe the scents as floral, vanilla, etc. I would include how I would use it in my daily life (this creates a sense of reliability for the viewer and will make them want to buy it).

I prefer TikTok for product promotion because it is one of the easiest platforms to influence people on. TikTok trends start very easily, it’s less difficult to get people’s attention with a 30 second video on TikTok vs. trying to engage on Instagram with a whole different algorithm.

I would start off by targeting a specific audience, whether it’s college students, teens, or millennials, and show them how I relate to them, how i understand them, and use their language to grab their attention. Secondly, I would be consistent with my emotions. I would show them that they can relate to me and that they can go to my page when they want a good laugh because of my humor. This will keep viewers wanting to watch. Lastly, being consistent. It’s very simple but true. It’ll show my viewers that I’m reliable and will keep them informed as I build my trust with them.