By making aesthetically engaging material that highlights the brand's distinctive identity, COHART can engage with its audience on Instagram through art and strategy. COHART may choose intriguing and excellent photos of their artwork for their Instagram page, coupled with behind-the-scenes looks at how they make their art. COHART may engage with a larger audience by utilizing pertinent hashtags, working with other artists, and cooperating with industry influencers. Moreover, interactive elements like surveys, Q&A sessions, and Instagram Stories may boost audience participation and foster a feeling of community around the brand.