I’d approach outreach by meeting students where they already are—both online and on campus. That means using platforms like Instagram, TikTok, and GroupMe to share quick, relatable content that fits into their daily scroll, and pairing that with in-person engagement at high-traffic spots like the Quad, dining halls, or campus events.I’d focus on making interactions conversational and authentic rather than salesy—students respond best when it feels like a recommendation from a peer. Since I’ve done campus outreach before as an Uber Ambassador, I know the importance of tailoring the message to what students actually care about, like convenience, savings, or exclusive perks.

Rho Epsilon Real Estate Association (President) | RREA (VP Marketing) | Phi Chi Theta Business Fraternity (Marketing Chair) | American Advertising Federation | Student Sustainability Committee (Board Member) | Scandinavian Club | Project Haflinger (VP Marketing) | The Women's Network | DGS Ambassador | REACH (Marketing Committee) | Illini Run Club |Activities and societies: Rho Epsilon Real Estate Association (President) | RREA (VP Marketing) | Phi Chi Theta Business Fraternity (Marketing Chair) | American Advertising Federation | Student Sustainability Committee (Board Member) | Scandinavian Club | Project Haflinger (VP Marketing) | The Women's Network | DGS Ambassador | REACH (Marketing Committee) | Illini Run Club |

I would focus on driving Uber One sign-ups by connecting the benefits of membership—like savings and convenience—to students’ everyday habits. For example, promoting Uber One during peak times like late-night study sessions, game days, or off-campus events makes the offer more relevant and appealing.As a former Uber Ambassador, I’ve already gained experience doing this—I completed over 50 successful sign-ups by using a mix of social media promotion, peer-to-peer outreach, and on-campus activations. I’d take a similar approach again, combining authentic conversations with creative marketing to help students see real value in joining Uber One.