https://youtu.be/MDoUO1D4omI?si=7ivCdueJlTmAvb3_

This summer, Red, White & Blueberry would naturally fit into so many of the moments I'm already creating content around. I'll be in Los Angeles for the Fourth of July, which opens up a ton of opportunities to incorporate the product into events, celebrations, and summer activities happening there. Beyond that, I'm constantly on the go during the summer, whether I'm spending weekends in Chicago, heading up to Lake Geneva or Lake Michigan, attending events, exploring new places, or making plans with friends. I can see the product showing up in content from lake days, boat outings, beach trips, rooftop gatherings, city adventures, road trips, and Fourth of July celebrations. I also love creating "day in my life" and lifestyle content, so I would naturally incorporate Unwell into morning routines, travel days, workout classes, getting ready with friends, and busy content creation days when I need an energy boost. One of the biggest summer moments I'd love to feature would be my time in Los Angeles over the Fourth of July. I could create content around the full experience, from exploring the city and attending events to celebrating with friends and watching fireworks, with Red, White & Blueberry woven into those moments naturally. These are the types of authentic experiences that perform best on social media because they're genuine parts of my life, not staged advertisements. As someone who already creates content for brands like Uber and Hint Water, I focus on making products feel like a real part of my everyday life, and Unwell would be no different. My goal would be to capture the energy, friendships, travel, and memories that make summer memorable while showing how Red, White & Blueberry fits seamlessly into those moments.

https://www.instagram.com/reel/DOj8VGtkZ-Q/ <- for UberOne

https://www.tiktok.com/@annikaeveryday/video/7643632059151387934 <- for Hint Water

https://www.tiktok.com/@annikaeveryday/video/7642480841939045662 <- Casual video

https://www.tiktok.com/@annikaeveryday/video/7624365056972655902 <- for UberEats GameDay

What makes my content feel real and engaging is that I only create content in ways that feel authentic to my everyday life. Instead of making a product the entire focus of a video, I like to show how it naturally fits into things I'm already doing, whether that's going to class, hanging out with friends, traveling, or going through my daily routine.My Hint Water videos are a great example of this. Rather than creating a traditional ad, I incorporated the drink into my normal lifestyle content, which made the videos feel more genuine and relatable. Because viewers could see how I actually use and enjoy the product, the content performed well and generated strong engagement.I also think people connect with content when it feels personal. I try to keep my videos conversational and showcase real moments instead of overly scripted ones. As a college student, I enjoy creating content that feels approachable and reflects experiences that other students can relate to, which helps build trust with my audience and keeps them engaged.