Each month, I’d share Vita Coco through a mix of casual, high-energy social content and on-campus presence so it feels organic to student life. On social, I’d focus on TikToks and Reels showing real moments like post-workout hydration, walking to class, study breaks, GRWMs, and game days, plus Instagram Stories with quick polls, day-in-the-life clips, and reposting friends’ UGC. On campus, I’d activate through Greek life, club and intramural teams, wellness and fitness orgs, and high-traffic events like game days, finals week, quad pop-ups, and welcome-week activities. The goal would be to make Vita Coco feel like a natural, go-to part of everyday campus routines—something students see, use, and talk about regularly.

My favorite Vita Coco product is the Original Coconut Water. I usually incorporate it into my routine as a go-to hydration boost after workouts or long days on campus, it’s easy to grab between classes and feels like a healthier swap for sugary drinks. I also like keeping one in my bag for mornings when I’m rushing, since it’s refreshing and helps me feel re-energized without caffeine.

I’d engage an audience by making Barebells feel like a natural part of everyday life rather than an ad. Through relatable short-form content and real-life moments—like post-workout snacks, busy days on campus, or study sessions—I’d highlight the taste-first appeal and convenience of Barebells. Pairing honest reactions with interactive polls, challenges, and on-campus sampling creates curiosity, social proof, and easy trial. Once people see it, taste it, and see others enjoying it too, they’re far more likely to try it themselves.