I see feedback as one of the most valuable parts of creating content. I usually start by identifying patterns—whether it’s comments from viewers or notes from a brand—to understand what’s actually driving engagement or what might not be landing. From there, I test small changes like adjusting hooks, pacing, or visuals, and track how those changes perform. I also try to stay open-minded and not take feedback personally—it’s all about making the content better and more effective. Over time, that process has really helped me create content that feels both authentic and high-performing.

I’m most engaged by content that feels authentic and story-driven rather than overly polished. I love short-form videos that hook you in the first few seconds—like relatable “day in my life” clips, quick problem/solution videos, or content that shows a product naturally being used in real situations. I also find content with personality really engaging—whether that’s humor, trending sounds, or creators sharing honest opinions. It makes the content feel more trustworthy and less like a traditional ad. As a creator, I try to mirror that by making content that feels native to the platform, visually engaging, and easy to connect with right away.

Rho Epsilon Real Estate Association (Co-President) | RREA (VP Marketing) | Phi Chi Theta Business Fraternity (Marketing Chair/Bid Day Committee) | American Advertising Federation | Student Sustainability Committee (Board Member) | Scandinavian Club | Project Haflinger (VP Marketing) | The Women's Network | DGS & GBM Ambassador | REACH (Marketing Committee) | Illini Run Club |