I’m well-connected on campus through leadership and involvement in multiple organizations. I serve as Co-President of Rho Epsilon (real estate club) and am a member of Real Estate Academy, which gives me strong ties to business-minded students. I’m also part of PCT (a professional business fraternity), a campus sustainability club, an advertising club, and REACH, our social media club. These networks span professional, creative, and sustainability-focused communities, giving me direct access to a wide range of students across campus.

I’d promote Vita Coco on campus by setting up tropical-themed sampling stations in high-traffic spots like the quad and gym, giving out free mini bottles with fun merch. I’d partner with fitness clubs, intramural sports, and wellness events to position Vita Coco as the go-to post-workout drink, and collaborate with student organizations to feature it at festivals and philanthropy events. To boost visibility online, I’d launch a TikTok/Instagram challenge with a campus hashtag, and during finals week, hand out “Study Fuel Packs” with Vita Coco and snacks to keep students refreshed.

Put myself in their shoes. What’s school life like for a student right now? They want easy, affordable, safe rides to get around campus, to work, and to social spots without stress. Make it personal and real. Forget corporate-speak — I’d talk like a student talking to their friends, focusing on how Uber fits naturally into their daily routine. Use where students hang out online and offline. I’d focus on TikTok and Instagram for creative content, plus on-campus spaces for physical presence — dorms, student unions, events. Create value, not just ads. Offer deals and perks that actually make a difference for a student budget and lifestyle. Also, encourage social sharing with contests and referral rewards.