One successful strategy I implemented was a finals-week content series for a local coffee shop’s Instagram and TikTok. I created relatable, low-effort meal and study break content using trending audios, cozy visuals, and student-focused captions like 'fuel for your 2am grind.' By posting consistently during peak stress periods and engaging directly with followers in the comments, we saw a spike in engagement and a noticeable increase in student foot traffic. It showed me how timing, relevance, and tone all play a huge role in making content resonate.

I stay updated on TikTok trends by actively scrolling the For You Page daily, following trend-focused creators, and using tools like TikTok’s Creative Center to track trending audios, hashtags, and formats. I also save trend templates as soon as I see them gaining traction so I can adapt them quickly with brand-relevant content. Staying plugged in helps me move fast and keep content fresh and engaging.

I want to create content for Brune because it blends two things I really care about: food and feeling. Brune isn’t just about cookies — it’s about slowing down, cozy moments, and treating yourself with care, which is exactly the kind of energy I try to bring to my content. I love creating videos that feel comforting, aesthetic, and emotionally relatable, and Brune’s brand voice feels like such a natural fit. It’s thoughtful but not too serious, nostalgic but still fresh — and I’d be so excited to help bring that vibe to life on TikTok.